This level of account access may seem a bit intrusive these days, but it allows them to handle your account and provide you with Industry Email List very detailed reports. Once your accounts are connected, you will be assigned a dedicated account manager. My account manager's name is Jeremy Crowe and he is very polite and responsive. Your first call with your account manager will discuss your Amazon Advertising goals .
This call is important because it determines how your ad will be delivered and your overall strategy. In my specific case, I would like Seller Labs to expand my account by increasing ad spend while maintaining a reasonable ACOS and TACOS range. In other words, my goal in this experiment was to spend as much money on ads as possible while maintaining a decent return on ad spend .
So far I've been focusing on profitability to run my ads, so my sales (although profitable) aren't as high as I'd like them to be. Most importantly, I am willing to sacrifice some ROAS for more overall profit! Develop Your Amazon Advertising Strategy Amazon Advertising Strategy After your initial call, your account manager will take a few days to develop a detailed strategy to achieve all of your goals . The plan breaks down what activities will be created and how, account objectives (ie TACoS and ACoS objectives,.
