Creating a persona in marketing The next step is to give a face to specific people, as well as to pick out their frustrations, needs and motivations. Here you stop dividing the group internally and slowly look for common denominators. You check the general attitude to a given topic, the tendency of behavior. You compare them between the extracted building blocks of personas and check which tendencies are much more pronounced in a given group than in others. Approach the process with an open mind. More than once, you may be surprised to discover that your initial assumptions are not reflected in the data.
The most important thing when creating personas, always rely on data! A purchasing persona should not be the fruit of see me or wishful thinking. For it to be effective, all available sources of data on specific groups of recipients should be used from surveys, through interviews, marketing Buy Email List automation, to Google analytics and software that collects behavioral data of website visitors. For dessert the icing on the cake! Here s what the buyer persona of your target group Mirek, created for the needs of a travel agency, could look like. buyer persona example PS Since this is an article about who a buyer persona is, and it is not a guide "How to create a buyer persona", I will not write about how you should create a persona step by step.
If you need such a manual, be sure to let us know in the comment and we will prepare it! Analyze only the content that arouses interaction when building a content marketing strategy, you want the content to give your potential customers specific value and interest them. You can also use social media to find your content competition. A large part of your target group resides in these channels and it is there that the published messages arouse the greatest interaction. Therefore, check what pages your potential customers like and pay attention to the content published there. Keep in mind that these distribution channels have the largest reach and thanks to them you can reach new users. Therefore, evaluate how your company compares to the competition in social media.
