Indonesia is rich in deep water, and there is great potential for e-commerce here. If you don't understand it clearly, you will definitely suffer a big loss. Our cross-border team withdrew from Indonesia because we didn't understand the situation." This is a reporter from Byte Nina, an employee engaged in sea-related business, summed up the perception of the Indonesian market. Among all overseas destinations, Southeast Asia is undoubtedly the first choice for Chinese companies. In the entire Southeast Asia region, Indonesia has the largest land area, economic scale, and population.
Indonesia can be said to be the focus of discussion in the overseas circle. From the perspective of e-commerce practitioners, Indonesia’s user base is also very good, and most people have experience in online shopping. Therefore, many people say that “winning Indonesia is almost Phone Number List equivalent to winning most of Southeast Asia.” However, in such a hot land, we have repeatedly seen the giants fall into the sand: In July last year, the fast fashion giant SHEIN announced that it would stop the operation of the Indonesian national site; earlier, the e-commerce giant Amazon also completed the layout in Singapore.
It has not entered Indonesia for a long time; although Shopee and Lazada have high popularity in Indonesia and their losses have narrowed, they are still one step away from making profits. It seems that everyone is optimistic about Indonesia, but it is difficult for big platforms to make money in this emerging e-commerce hot spot. Why is this happening? 1. Whoever wins Indonesia wins Southeast Asia Indonesia is the most populous country in Southeast Asia, with a total population of more than 270 million, almost half of the population of Southeast Asia.
