Have you ever walked past an advertisement on the street and been drawn to it without explanation? Have you ever been to a restaurant and wondered why its walls Austria Email List are painted with certain colors or combinations? Have you felt anxious when making a purchase just by entering the brand's website? If your answer to any of these questions is yes, it is likely that you have fallen victim to color psychology.
But what does this phenomenon really consist of? In this article we will talk about the importance of colors to attract your attention and create specific moods, and how it is used in marketing, advertising and creating a brand identity. In addition, we will review some examples and their meanings.
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