Results." how to choose a marketerCompare with the comment of a competent digital executive or digital marketer : “We need to understand the direction of development, so I: — analyzed the unloading of contextual advertising and web analytics on the site; — looked at conversions and sales; — identified priority audience segments and regions; - analyzed competitor traffic; — uploaded data from the company's financial system and compared online sales with offline sales. The action plan will be: We create subdomains, unique phone.
Numbers and addresses for regions; Cluster search queries as follows: geo-dependent/geo-independent; commercial/non-commercial. So that search queries do not interfere with each other to move forward, we arrange them according to the structure: blog; forum; independent content site. We check Email Lists Database the uniqueness of content on all sites. It can be done: manually; using a generator-synonymizer; through crowdsourcing copywriting. Add a site to Yandex.Directory, Google My Business, set up regionality in Yandex.Webmaster and place it in profile directories; We are starting to use the sites of partners and dealers to attract traffic. For this you need: prescribe requirements for sites; bring them into harmony.
We set up cross-domain analytics on all sites to see organic traffic in a single Google Analytics panel; We pull up key queries from Yandex.Metrica to Google Analytics so that all clicks on keywords are visible and not displayed (not set). We build the report like this: Positions by query clusters; Organic traffic by region; Sales from this traffic by product matrix. The difference in approaches is obvious. If the business owner sets a goal in the format “Give us sales per million”, then the team expects a step-by-step strategy from the manager : what needs to be done in order to get sales per million, and how to measure them. Therefore, in the field of Internet advertisin.
