These 2 rules are holdovers from the past and there's nothing stopping us from using a nice lineal modern font for a book or a very defined typeface with our screens today. However, we do not consume a paper medium in the same way as we read a document on the screen. We are more inclined to read diagonally on the screen by scrolling the text of its subtitles, lists and boxes, whereas we are more tempted to read a document in its entirety with a beautiful binding. These tendencies can influence your typographic choices. letter anatomy Anatomy of Typefaces Style In design, the container is part of the message. Even before having read the content, an opinion (conscious or unconscious) has formed on the message. Just like color, typography influences design through its choice, balance and structure.
A cursive or script font will give a more human aspect to the message while capital letters (CAPS LOCK) will give the impression of shouting your message. A paragraph written with a linear font, light and with higher spacing will give a more modern look to your text. A font with large gaps between its strokes and pronounced serifs will give a prestige look to image manipulation service your message. As for decorative fonts, think of all those movie posters. The title is as much in the font design as it is in the wording! It is possible to influence the word with a choice of font, which to some extent illustrates the content. This technique is especially useful in titles and logos. Choice of fonts In choosing fonts, the most important element is readability. The main factors to consider are the size of the characters, the distance between the lines (leading) the spacing between the characters and the length of the line.
In a layout, it is best to limit yourself to 2-3 fonts only. Too many varieties will dilute the impact of your message and divert attention. It is best to start by choosing the font that will be most present in the document, generally the body of the text. lineal or serif, determine in advance the necessary variations according to your content (italic, bold, condensed, It's best to have a fairly visible gap between the styles so you don't confuse them. This is because there is usually not enough of a fat (thickness) gap between light and normal style, or medium and fat. In the most complete fonts, be sure to skip at least 2 weights to have enough spread. If the policy is incomplete or does not offer the desired possibilities, there is still time to change! The key to success is in the balance between contrast and complementarity in your typographic choices.
