All these factors play in favor of your website, increasing the CTR -Click Through Rate-. What does this mean? That there are more chances that users will opt for your website instead of the competition and click on your result. And, therefore, you have a higher chance of getting sales through your page. Rich snippets improve CTR, increase traffic to your website and, as a consequence, the chances of increasing sales for your business.
What types of rich snippets exist? Rich snippets have been around on Google for quite a few years now – back in 2013 no less. And ever since then, the variety of rich snippets has been on the rise. Let's see what are the different types of rich snippets based on structured data below: News or article snippets, perfect for news outlets or blogs. In this case, a carousel of featured notifications is displayed, accompanied by a Job Function Email List headline and an image.

Outstanding news Books, which allows you to buy or borrow the work in question. This excerpt is perfect for bookstores or authors who sell their books through an online store or digital platforms that sell literary works. Navigation route -or breadcrumbs-, very useful to facilitate user navigation by easily understanding how a website is hierarchized. Carousel format, very useful for news, recipes, movies or courses. rich movie snippet.