Have you ever lost a customer with the unpleasant feeling that it could have been easily avoided? However, it is natural to lose some over time: the attrition rate of companies is on average around 10% (Harvard Business Review). If the loss of a customer is so scary, it's because acquiring a new one costs five to ten times more than retaining an existing customer! (Init) But in practice, what do successful customer relationships mean? In this article, we give you our 4 tips for building a strong bond of trust and Mobile Number List lasting customer loyalty. The customer relationship, what is it exactly? Also called customer relationship, customer relationship refers to all the tasks implemented to develop the interactions of a company or a brand with its customers.
From prospecting to the support service, through the management of missions and the follow-up of opportunities, the customer relationship is at the center of the activity of any company. 5 tips for a successful customer relationship In a post-lockdown economy in search of meaning, your customers are no longer just waiting for a functional product or service. They are looking for high-quality, personalized experiences with human contact ! Tip n°1: personalize the customer relationship The personalization of the customer relationship is an unavoidable issue today. Indeed, treating each customer exactly the same way is no longer possible if you want to stand out. Everyone has a different profile, issues, needs, expectations, and behaviors.
Good customer knowledge will allow you to adapt your offer and its commercial messages in order to maintain the customer relationship, from lead acquisition to loyalty. Let's take the example of the Slip Français website: depending on the pages consulted, the company displays a section "I MAKE MY ENSEMBLE SET" with personalized recommendations, a highly effective strategy for arousing desire! To personalize the customer relationship effectively, centralization of data is essential in order to use it intelligently. Implementing a CRM (Customer Relationship Management) tool will allow you to analyze the interactions between the customer and the brand and use this data to improve the user experience.
