The world continues to favor mobile and tablet browsing; by 2025-2026, mobile platforms are expected to account for over 60% of global web traffic, making mobile-first experiences the new standard expectation for all users.
Installable web experiences, mainly through Progressive Web Apps (PWAs), provide a practical way for companies to boost user engagement and conversions without needing to make users download multiple apps.
PWAs have become much of the engagement that native applications have to offer (home-screen icons, push, offline mode, and background sync) and possess the distribution and SEO benefits of the web.
Investing in progressive web app development services and custom PWA solutions can make sense to many businesses because they reach the widest possible audience in the shortest amount of time and spend minimal resources on platform-specific builds.
