When trying to determine whether to hire a SEO expert in Los Angeles versus a national SEO firm, you want to think about your business goals. Local SEO companies that serve the USA tend to be only focused on geo-targeted tactics for a city–optimising Google Business Profiles, local citations, and reviews in order to try and rank #1 in the city you serve. National SEO companies usually broaden their reach and focus on visibility and authority building and content amplification. The best local SEO company will provide a balance of both - a strong local SEO presence and the ability to move to a regional or national niche when needed. What matters the most - hyperlocal presence in Los Angeles or national brand mentions throughout the USA? Let's have a conversation.