Have you ever heard of or know what SDR means? In recent times, companies have come to understand sales differently, understanding the need for segmentation more focused on qualification than on the number of leads. With all these changes, the salesperson, who was responsible for most of the sales activities, started to play a different role, focusing more on negotiation, while prospecting and qualification became part of a new area, pre-sales, which led to the emergence of the Sales Development Representative , or as they are better known SDR , professionals responsible for prospecting and qualifying leads. Knowing who they are and how they contribute to the structuring of a more effective process is very important.
Qualification techniques used by an SDR What are the essential skills of an SDR? Why do companies need an SDR? What tools are indispensable for an SDR? What is SDR? The SDR - Sales Development Representative - or sales development representative, in a more literal translation, is the professional responsible for Whatsapp Mobile Number List prospecting, qualifying leads ( both inbound and outbound ), identifying opportunities, making cold calls and scheduling meetings for salespeople, always that good opportunities appear. The SDR's job is not to sell, but to determine which customers are interested and qualified , and only then pass them on to salespeople who, in turn, will be able to focus on closing.
Most Qualified Leads As they are responsible for the company's first contact with the client, SDR professionals are always provided with information about them, since they will be representing the product/service sold by the organization and any mistake they make can cost the entire investment that was made to bring in that qualified lead . Therefore, they need to work well informed and updated on market trends and have a great understanding of how it works, as it is this data that will lead them to convince the person on the other side to give them an opportunity to learn more about the solution. SDR sales process Sales Process with SDR What are the qualification techniques used by an SDR? The purpose of SDR is to find qualified leads and pass them on to salespeople.
