It is also known as emailing and it is one of the most effective and profitable actions for advertisers in terms of return: it is possible to reach potential clients included in the email marketing CRM very easily and efficiently. Having seen what email marketing is , let's see what types of communications can be sent in your company's email campaigns. New call to action 2. Types of email marketing There are certain general answers when it comes to clarifying how to make an email marketing strategy.
However, to give more precise guidelines, the ideal would be, first of all, to know what type of mail you want to send to the contacts. 2.1 Newsletter It is an informative email whose main purpose is to help the audience learn more about your company, giving them Decision Maker Email List information about it. This allows you to maintain a relationship and also create traffic. 2.2 Promotional email It is a type of advertising email within mail marketing aimed at boosting sales through the presentation of a special offer.
In addition, it can also be used to achieve prospecting or loyalty. This advertising mail is usually sent to a specific segment of customers or potential customers. 2.3 Prospecting Email The prospecting email is intended to attract new customers . Its main characteristic is that it must be personalized in order to truly connect with the potential client.
