Council annual report, opting for a rich, reddish color that’s dynamic without feeling too overwhelming. It’s not particularly feminine and it’s not necessarily even fun. Rather, the design is more thought provoking and serious—which is on point for a brand that addresses lifestyle, longevity and success. Claudia Argueta pink business card Claudia Argueta (via Behance) Lastly, this self-branding project by Claudia Argueta of Guatemala focuses on a soft pink inspired by 2016 Pantone Color of the Year Rose Quartz, creating an atmosphere that feels calm and even tropical.
Rather than pairing the color with something image manipulation service equally muted, this card creates interest with a handwritten, brilliant blue accent. Conclusion As you celebrate National Pink Day in your own way, don’t be afraid to think outside of the box. As you can see from the creative examples above, there’s a wide spectrums of emotions that the color pink can express. For companies getting started, or even just going through a revamp, establishing a brand can be a creative process but also a source of stress.

Your brand is the first touch point consumers will make with your product or service, and putting your best face forward is important. colorful light bulb by Designer Holmes for klamar H Once you have a good idea of what you’d like your brand to convey, the next step is to translate these ideas into a look and voice. While it can seem intimidating at first, establishing a design aesthetic for your brand can be broken down into 6 easy steps: 1. Go to the drawing board The first idea you have may not be the best, but it doesn’t make it any less valid.