The content manager To all credit, all honor, let's begin our tour of the new modern marketing professions with the one who positions himself as the keystone of the whole: the "content manager". It is indeed a strategic position through its involvement in the follow-up of writing and the validation of content. Presentation of the profession and its purpose A sort of "editor-in-chief" of inbound marketing, the role of the "content manager" has become essential, since it is this famous "content" that must make it possible to attract the targeted audience. To put it simply, the “content manager” is therefore in charge of the content and all the elements that revolve around: blogging, white papers, social networks, mailing and marketing automation tools, etc.
The relationship with influencers and PR also falls within his area of expertise.and he actively participates in defining the editorial strategy. Depending on the size of the company, his personal interests and his agenda, the “content manager” can get directly involved in web writing, but this is not an obligation. What are the required qualities ? Insofar as the "content manager" is called Phone Number List upon to participate in the creation, monitoring and validation of content on different types of media, he must have real versatility and the ability to adapt to the target audience. Concretely, the approach to content at an aircraft manufacturer is obviously not completely identical to that at a seller of fresh products. In any case, the spirit of synthesis and rigor in project management are also part of the essential imperatives.
They also need to master the ins and outs of an editorial line, and keep abreast of the latest Web trends to develop their own approach to their day-to-day business. The community manager Although it is still relatively recent, the profession of "community manager" has quickly taken a prominent place within marketing departments. This is no coincidence, since over the same period, social media have become leading tools for all brands. Presentation of the profession and its purpose As with the "content manager", the day-to-day role of the "community manager" depends a lot on the structure in which he operates, the size of the company and its sector of activity. He also does not have the same functions depending on whether he is an employee, a service provider in an inbound marketing agency, or a freelancer.
