This Nestlé Mexico initiative, which emerged as a ten-week campaign and was extended to eight months, was conceived to help reduce waste generation and increase recycling rates in Mexico. For Nestlé, this initiative is very important as it helps reduce waste generation and increase recycling rates in Mexico. Julieta Loaiza, Vice President of Communication and Corporate Affairs of Nestlé Mexico, explained that the birth of RE arose as an interest.
In making it easier for all Bulk SMS Service its Mexican consumers to be able to reduce, reuse and recycle all the materials and waste that are generated. As a tool for this campaign, a "Waste Translator" emerged that has a series of resources, with which, through words, images or voice dictation, it can be recycled. Nestlé Mexico has directed its actions to achieve a zero environmental impact in itsoperations.
Which is why in an interview they told us about how well received their RE campaign was, focused on promoting the culture of recycling and promoting "easy and immediate" actions in the country. ” for the management of reduction, reuse and recycling of post-consumer waste. For the world's leading company in Nutrition, Health and Well-being, this initiative is very important.