The beverage industry accounts for the largest share of flavour consumption in Brazil, especially in juices, carbonated drinks, and alcoholic beverages. The growing health-conscious population is encouraging demand for fruit-based and functional drink flavours.
As noted by Expert Market Research, the bakery and confectionery industry is another significant consumer. Cakes, chocolates, ice creams, and candies rely heavily on innovative flavours to attract younger audiences.
Additionally, the dairy and savoury food sectors are adopting customised flavours to enhance product differentiation. From yogurts to sauces and snacks, flavours are becoming essential in product innovation and branding.
