Segment the audience for each action In addition to defining which types of communication to use to generate more sales on Father's Day, it is necessary to direct marketing actions to the right consumers. After all, each consumer who follows your brand is at a different stage of the buying journey . With segmentation, you can create actions: based on the products relevant to Japan Phone Number consumer; according to the level of consumer engagement ; considering the interaction with your brand (viewing and clicks on email submissions, landing page registration , website navigation, among others).
Checking information such as those listed above allows the creation of personalized actions for Father's Day, in addition to making life easier for the marketing team, who will choose the ideal approach for each communication . 4: Send out email marketing One of the alternatives with the highest return on investment in the market, email marketing allows for effective communication with leads and customers. 58% of consumers are more interested in receiving promotions via email than through channels such as social networks or apps, according to a study carried out by Adobe . To explore Father's Day and generate a satisfying number of sales, create an email marketing campaign to send special products for the date .
You can create a Father's Day landing page , inviting consumers to register to receive exclusive products , discounts , free shipping and other benefits , according to their financial reality. This type of page is useful not only to attract new leads, but also to engage those who already follow your brand. With an email marketing tool , you can perform tests to identify the right content for your Father's Day communications, checking the email subject, piece structure, call to action position , among other items. Demystifying A/B Testing Also, another cool feature to explore in your Father's Day strategy is the email marketing report . In it, information about the performance of each sending made is presented , which is essential to generate more sales from the emails.
