I’m handling PR for a new blockchain tool and honestly feeling stuck. We’ve invested in a few crypto press release campaigns, and while the distribution looked solid on paper, the actual outcomes were disappointing — barely any traffic, no real mentions from journalists, and zero community growth.
Is this just how it goes now? Unless you already have an audience or paid media lined up, your PR just vanishes?
We’re also confused whether to keep focusing on SEO-friendly press releases or move toward influencer and community-based promotion.
Also, any advice on how to vet press release distribution platforms? Some seem shady — high promises, generic media lists, and no proof of reach.
Is anyone here actually seeing ROI, or are crypto PR services mostly about vanity at this point?
Would love to hear what’s working in real-world campaigns, not just agency pitches.
